Ms. Shirin Kujur

Principal Program Manager - Sustainability Within & Beyond,
TVS Motor Company
: Shirin Kujur

Ms. Shirin Kujur is a sustainability professional with extensive experience across environmental, social, and governance (ESG) domains. At TVS Motor Company, she is instrumental in shaping sustainability strategy, overseeing ESG disclosures and ratings, and strengthening stakeholder engagement.

Her career spans multiple sectors, including renewable energy and fast-moving consumer goods, where she has consistently worked on translating sustainability goals into actionable programs. Prior to joining TVS, she contributed significantly to the social development strategy of Hindustan Coca-Cola Beverages Pvt. Ltd., managing community programs and leading social due diligence for greenfield projects.

Ms. Kujur keeps a close watch on global developments in regulatory disclosure requirements, reporting frameworks, and ESG benchmarks. Her work emphasizes the integration of sustainability into core business practices while also navigating emerging standards in responsible governance.

She also serves as a Sustainability Assessor with the CII-ITC Centre for Sustainable Development, where she evaluates corporate sustainability practices and supports efforts to raise industry benchmarks.

Ms. Kujur holds a master’s degree in Development Planning and Administration from the University of London, a postgraduate diploma in Forestry Management from the Indian Institute of Forest Management, and an undergraduate degree from the University of Delhi.

Her professional journey closely aligns with the discussions and focus areas of ECM 2025—particularly in fostering sustainability in industrial operations, embedding ESG principles in corporate governance, and building frameworks for long-term environmental responsibility.

Title: Decarbonizing Value Chains: Integrating Innovation, Policy, and Practice for Net-Zero Transitions

The climate crisis has reached a defining moment. With mounting scientific warnings and extreme weather events intensifying worldwide, there is now an urgent need to move from incremental efforts to systemic transformation. While industries have made progress in decarbonizing their direct operations, the larger and more complex challenge lies in decarbonizing their value chains. More than 70% of total emissions tied to businesses originate from Scope 3 sources—supplier activities, transportation, product use, and disposal. These emissions are diffused and difficult to track, but they represent the greatest leverage point for climate action. This keynote address delves into the emerging imperative to decarbonize value chains by integrating innovation, shaping supportive policy, and translating ambition into concrete practice.

Today, India is standing at a critical crossroads. As the world’s third-largest emitter and fifth-largest economy, the country has committed to achieving net-zero emissions by 2070 and cutting emissions intensity by 45% by 2030. These targets are ambitious, but they also represent a pathway to inclusive growth. A McKinsey study estimates that India’s green transition could unlock $1 trillion in annual economic value and create 50 million net new jobs by 2070. India’s policy framework is evolving to support this vision. National missions on green hydrogen, electric mobility, and carbon markets are providing structure and incentives for decarbonization. Sustainability reporting mandates like BRSR and the introduction of ESG-aligned financial instruments are helping businesses internalize environmental costs and benefits.

The decarbonization journey, however, will be defined by the ability to innovate at scale. Companies like TVS Motor are showing how bold transformation is possible. With approximately 95% of its energy mix sourced from renewables, and Zero Liquid Discharge status of its mother plant, with all its Indian plants certified as “Water Positive and “Zero Waste to Landfill facilities”, TVS Motor is actively reducing its environmental footprint. Initiatives such as bio-sludge dewatering, compressor optimization, occupancy-based sensors, and fuel-switching technologies have not only reduced emissions but also lowered costs and enhanced operational resilience. These actions are not just acts of compliance—they are strategic investments in long-term competitiveness.

Globally, the decarbonization landscape is shifting. The European Union’s Carbon Border Adjustment Mechanism (CBAM) due to take effect by 2026, will apply carbon tariffs on imported goods based on their embedded emissions. This means that Indian exporters in steel, aluminium, cement, and fertilizer sectors must prepare for direct financial implications unless they transition to cleaner value chains. According to the World Business Council for Sustainable Development, companies that delay this transition risk losing up to 20% in enterprise value due to reputational, regulatory, and operational risks. On the flip side, early movers are already being rewarded—climate leaders command valuation premiums, enjoy better access to capital, and earn stronger customer trust.

Decarbonizing value chains also calls for aligning digital innovation and supply chain traceability with sustainability goals. From blockchain-based emissions tracking to AI-driven logistics optimization, digital tools are rapidly enhancing visibility and accountability. Equally critical is the adoption of circular economy principles—designing products for longevity, repairability, and recyclability, which can reduce value chain emissions by as much as 40% in key sectors. But innovation alone is not enough. Businesses need enabling policies—carbon pricing, green procurement mandates, performance-linked incentives, and institutional capacity to drive collaboration across industries.

The financial case for decarbonization has become irrefutable. The World Economic Forum projects that achieving net-zero supply chains could unlock $1.6 trillion in annual business value and reduce global emissions by up to 9 billion tonnes of CO₂e. In India, aligning value chain strategies with national climate targets and global disclosure standards will also unlock new markets, de-risk operations, and future-proof supply relationships.

This keynote will explore how businesses can embed climate strategies deep within procurement, design, operations, and supplier engagement. It will present case studies of Indian and global companies that are leading this transformation. It will also outline a roadmap for aligning internal ESG strategies with external policies, investor expectations, and evolving compliance norms. Drawing from the latest data, industry developments, and policy shifts, this keynote aims to equip attendees with the tools, language, and confidence to take decisive climate action.

Ultimately, the path to a net-zero economy will not be paved by technology alone, but by bold leadership and radical collaboration. As Mahatma Gandhi said, “The future depends on what we do today.” This session is a call to action—for business leaders, investors, policymakers, and innovators to come together and reimagine value chains not as a source of risk, but as a force for regeneration, equity, and economic transformation.